Rachael joined New South Properties in April 2026 as Marketing Director, where she leads the firm’s marketing strategy and brand execution across all platforms. She oversees the development of presentation materials, offering memorandums, proposals, email campaigns, social media, website content, and digital and print collateral, ensuring a consistent and polished brand across all client-facing communications.
Prior to joining New South, Rachael was a Lead Graphic Designer at Sureify, where she led the design and development of scalable brand systems, sales presentations, and marketing collateral for the life insurance and annuity industry. She also partners with freelance clients to create strategic, narrative-driven design solutions that elevate brands and communicate complex ideas through thoughtful visual storytelling.
Outside of work, Rachael enjoys staying active, discovering new restaurants, and spending time with family, friends, and her Rottweiler, Bosco.
B.S. Graphic Design
University of Arkansas–Fort Smith